Will Jeffrey Star and James Charles Be Friends Again
The earth of dazzler influencers was shaken last year over a feud between YouTubers James Charles and Tati Westbrook. The longtime close friends abruptly severed ties, both released video statements, and—virtually significantly—gained and lost followers. At the start of the feud, James lost three one thousand thousand subscribers while Tati gained about four million. At present, she is returning after a weeks-long hiatus from her aqueduct to tell her side of the story.
So why is this happening and how are young man YouTubers Shane Dawson and Jeffree Star involved? Let us to explain it all.
First, let's run into the parties involved.
Tati Westbrook
Tati, 38, is an OG beauty YouTuber who first started posting to her channel as GlamLifeGuru in 2011. She does product reviews, tutorials, makeup challenges, and life vlogs. In February 2018, she launched her own supplement brand, Halo Dazzler. Halo Beauty currently has two products, a multivitamin for hair, peel, and nails, and another multivitamin for clear pare.
James Charles
James, 21, is another YouTuber who has only had his aqueduct only four years ago only amassed a viewership that, at its height, was 16 million stiff. The vlogger, who famously calls his fans "sisters," made headlines as the first male face of CoverGirl and has had a lucrative partnership with makeup brand Morphe.
Their Human relationship
The 2 were frequent collaborators on videos and Tati was a female parent figure/mentor to James. He calls her "mom" and first contacted Tati through DMs. Tati was an early fan of his and constantly promoted his aqueduct, piece of work, and product launches. They were then close that he even did her nuptials makeup.
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The Drama: A Timeline
April 22, 2019
It all started at Coachella, when James posted a "swipe upward" Instagram story promoting Saccharide Bear Hair, the insta-popular gummy bears loved by the Kardashian-Jenners and other influencers. They're a directly competitor with Tati's supplement brand, Halo Beauty. Obviously, this did not sit well with her.
Tati followed up with an Instagram story where she looked visibly upset and said, according to BuzzFeed, which captured the story, "Everybody says what they need to say and uses who they demand to use, and I have had virtually plenty. It'south not right."
James and then posted some other Instagram story with a public amends to Tati.
"She has been similar a mother to me since my first days in this manufacture and has given me more dearest, back up, resource, and advice than I could ever ask for," he wrote. He claimed that he but promoted Sugar Deport Hair because they helped him get security when the crowd around him at Coachella became dangerous. He also claimed he did not accept whatsoever money for the post.
"I'm devastated that I hurt someone that I truly love and have endless respect for," he said.
May 4, 2019
Tati had yet to address James' amends when some other beauty YouTuber, Gabriel Zamora, inserted himself in the drama. He addressed the feud in a 40-minute makeup tutorial.
"All these videos are being made where James is made out to exist this horrible human being, and I'thou simply dislocated as to what happened. Oh it's nigh 'loyalty.' It's the 'loyalty' attribute of it. For me, information technology looks like someone posted IG Stories. And, someone cried," he says in the video. "I'm, similar, confused because what did James do?...Well, Sugar Bear Hair was around earlier her. Homeboy is sectional to her?"
He basically reasons that it's ridiculous for Tati to exist upset over James promoting Sugar Deport Hair because whatever beauty influencer has a right to promote different brands. "Girl, sit down on the internet and talk nigh it, then," he addresses Tati. Tati would somewhen use this clip equally the opening of her video explanation.
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May x, 2019
Tati finally uploaded a bombshell of a since-deleted 40-minute video explaining her relationship with James and all the reasons she no longer wants to acquaintance with him beyond the Sugar Behave Hair fiasco. Information technology had over 34 1000000 views as of June 2019. Here are some major points she made:
Tati doesn't know Gabriel Zamora.
His video is partly what instigated her to make her own. "I don't know Gabriel Zamora. We've never had any beefiness. Simply nosotros are not friends," she says. Plain the ii have only seen each other in passing at events and "there'southward no relationship."
Tati says James didn't warn her about the Sugar Bear Hair post.
Function of what bothered Tati well-nigh James' actions is that he did it without a heads up—he didn't call or text her until the mail service was already up. She as well claims he never supported the brand. "We've had plenty of in-person conversations about other influencers doing the same bargain and most him non liking Sugar Bear Pilus and him dragging other people and beingness like Tati, I'm on your side, you lot've got me. I volition support you. You've got my loyalty," she says. Later on she elaborates, "The reason that James always said that he couldn't promote Halo on his channel is because he has a teenage audience and it'd be really inappropriate," a fact that didn't seem to stop him from promoting Sugar Acquit Pilus.
Tati says James was not genuinely apologetic, just more concerned nigh his reputation.
Later on he posted his apology and Tati did not respond, she says he grew desperate and manipulative. "It got increasingly demanding. I don't deal well with someone telling me that I need to have an apology on their terms to ready their issues," she says. "When you can't have any emotion for the other person who loves you then much and all y'all're caring most is your image—I'm not okay with that."
She adds, "I establish out that he had been giving his side to drama channels he had been in contact with enough of them. I knew this was all near damage command," she says. She herself has spoken to Here for the Tea and Tea Spill.
Tati is upset that James didn't repent to her husband, who has supported James' career.
Tati'due south husband has a background in film and business development and ever supported James when he needed business help. "My husband would spend hours, on the phone, looking over contracts, getting him in a meliorate position," she says, moving on to say she and her husband helped him secure "millions" from brand deals and get thousands more than revenue from YouTube videos.
Tati accuses James of coercing men into sexual acts.
In peradventure one of the biggest bombshells in the video, Tati says one reason she no longer wants to acquaintance with James is because he's sexually coercive. "Oh my god, you tried to trick a straight man into thinking he's gay, yet again. And somehow, yous're the victim. It's really disgusting to manipulate someone's sexuality especially when they're emerging into machismo and don't quite have everything figured out," she says, recalling a phone call of theirs where he shared details.
She also says he used his fame and coin to "threaten," "ruin," and "embarrass" men who didn't reciprocate his advances. "To have them behave sexually in your favor even if they're directly—that'due south not okay," she says.
Tati claims the Sugar Comport Hair deal was pre-orchestrated.
While James says the Sugar Bear Pilus ad was spur of the moment because they helped him secure security at Coachella, Tati claims that's non plausible. "No visitor would go out of their fashion to accept an extra handful of passes that cost thousands of dollars a slice, but in example," she says. "That leads me to believe this was orchestrated beforehand and that was an emotional conflict, considering of me and promises he fabricated to me behind the scenes. So he had to come upward with a clever story."
May ten, 2019
James posted a since-deleted video in response to Tati's, significantly shorter at eight minutes. It reached over 33 million views.
"To Tati and James Westbrook, I'yard sad for everything that is going on and everything I've put you through over the past few weeks," he opens. Then, he just goes on to a long apology and doesn't want to explain anything further because "it doesn't thing."
"A lot of the fourth dimension when I've had to address things in the past, I've acted out of impulse and I've gone off and tried to pull receipts or facts or screenshots and play the victim and I'chiliad non doing that today, I'one thousand non," James said. "That is all I have to say, I'one thousand sad."
As for the claims that he took advantage of men, James has a pretty vague caption. "Boys accept been a topic that I've talked a lot nearly on my social media journey, and it's a topic that I wish I haven't," he says. "I've been involved in a lot of unique and strange situations that accept left people confused and upset, and I've learned the hard mode almost boys that I'thousand interested in and ones I should or shouldn't be talking to."
May 12, 2019
Another feud-ridden YouTuber, Jeffree Star, posted a since-deleted tweet where he called James "a danger to social club." "Everything Tati said is 100% true," he wrote.
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His simply remaining tweets are ones congratulating Tati for her ascent subscriber post-obit.
May 12, 2019
After James posted his video, Tati sent out a tweet saying she won't be posting another video on Monday—a day she ever posts a video.
"There won't be a video tomorrow. My centre is still too heavy. I feel similar I need to remind you that we tin can concord truth & inspire change without grabbing on to hate," she says.
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In the days post-obit both videos, James connected to lose millions of followers, including famous fans like the Kar-Jenners—Kylie, who collaborated with him, Khloe, Kourtney, Kendall, and Kim—Demi Lovato, Katie Perry, Ariana Grande, and Miley Cyrus.
In that location was even a live ticker post-obit of both Tati's and James' subscriber counts every bit they rose and fell, respectively.
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May 15, 2019
James' friend and fellow beauty influencer Nikita Dragun came to his defense when she tweeted a series of text letters between herself and James supposedly proving his innocence. In the messages, James asks Nikita for assist to get security at Coachella via Saccharide Deport because he's "in VIP and getting attacked." The texts kind of backfired, and received a lot of skepticism.
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May 17, 2019
Tati posted a now-deleted video in response to the overwhelming back up she received from people. She got up to 10 one thousand thousand subscribers on YouTube, merely claimed her channel growth was not the point. She just wanted the team-picking to stop completely.
"I do, actually, want the hate to stop. I want the picking sides, and the abusive memes and language, I really hope on both sides, information technology tin terminate," she says. "I don't want you guys to subscribe, I don't desire you to feel bad for me. I don't want you to feel sorry for me. This is not almost me. I don't need 'Team Tati.' I don't need any of that."
She announced a hiatus from making more videos.
May 18, 2019
James posted another video, "No More than Lies," this time addressing every one of Tati'southward claims against him with screenshots of texts, messages, and more than. "Tati fabricated a video telling stories near me, publicly humiliating me, and at present I have serious allegations confronting me detrimental to my career," he said. He likewise mentioned that Tati and her hubby reached out to do a meeting with him, but only through a common YouTube representative that they share. "This whole thing has been really difficult for me because throughout the past three weeks, literally all I've wanted was communication from these people. I tried actually, really hard to get that and I didn't," he said. "So I declined the meetings because I feel like this was started publicly, addressed publicly, so I felt like it was only fair for me to accost publicly likewise before meeting behind the scenes."
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Tati did non respond with a video; this fourth dimension, she tweeted her thoughts and announced a digital interruption. She also put out a statement that she "volition non be making any further public comments," fifty-fifty if there is more than that she wants to clear upward.
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June 3, 2019
Tati ended up deleting all her videos having to exercise with the feud. She posted some pre-filmed tutorial videos and officially returned to regular posting on June 3 with a video titled "I'm Dorsum..."
"Thank you so much for being supportive while I took a suspension from filming," she wrote in the video description. She didn't address the feud at all, and her followers definitely noticed:
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June xviii, 2019
A month later everything went down, James posted his kickoff video after the Tati Westbrook feud. He gave an update on what he has been up to in life outside of YouTube and announced he'south going to exist posting regularly once again, with more awareness virtually his social media obsession.
"It got to a signal where it was incredibly toxic for me and my mental health and later on everything that just went on on social media, I just needed some time to detox and slow it downwardly," he said. "Of course, still practise what I admittedly love, which is handling business, playing with makeup, and seeing my friends, but merely do it on a lilliputian flake of a lower scale...I'm really excited to say that after the last month, I've done a lot of growing and thinking and am now able to leave my phone in another room and walk out and, similar, bask life."
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His video was the #1 trending video on YouTube.
September 11, 2019
Afterward three quiet months from both James and Tati, he appeared in a video alongside fellow YouTubers Nikita Dragun and Joey Graffeca to speak about how the public feud has impacted his mental health. During the literal fireside chat virtually drama in the YouTube customs, he addressed having "the whole world confronting you, how mentally f*cking that is."
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James said that without the back up of his friends, he'd considering harming himself. "If I didn't have that, I would exist expressionless correct now," he stated. "Similar, I say that, like, not fifty-fifty beingness dramatic. I don't think I would have made it through everything that went on without them being with me and making sure that I was okay and waking upwardly in the middle of the nighttime to bank check on me every ten minutes to make sure I didn't, like, literally do something dangerous."
Every bit for opening up virtually his mental health months after the drama reached its tiptop, James said:
"I knew that when I addressed everything and started to go dorsum into everything, I had to just say the facts and bargain with it on my own fourth dimension because if I brought any of that up, it would brand it look similar I was wanting sympathy or was trying to save myself or salve face by bringing up mental health."
Nov 26, 2019
The month later on Tati launched her own eponymous beauty line, the start product of which was an eyeshadow palette, James spoke on the drama once again. During an interview with PAPER magazine, he said, "I'm non mentally in a place where I want to be. What's even harder to swallow is that it's been six months since all the drama happened. I thought past this time I'd exist completely good—back to normal, if you lot volition—and that'southward not the instance."
He also addressed Tati's sexual set on allegations against him, referring to the remarks as "disgusting" and "very dangerous." "What that statement implies is that gay men are all predatory, which is disgusting, not true and very dangerous to put out at that place.," James explained, "The whole situation was scary for the LGBTQ+ customs and paints a really bad picture of gay men."
January 3, 2020
Then, with one shady tweet, the feud followed our lives into 2020. When Coachella tweeted the lineup for its forthcoming festival, which has since been moved to 2022 post-obit the coronavirus pandemic, James tweeted: "THIS IS ABOUT TO Be THE Best COACHELLA Nonetheless!!!! no boys or vitamins!!!!!!!! just practiced music, outfits, photos & memories let'south GOOOO."
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June thirty, 2020
Armored with a shirt that reads, "Peace" and a copious amount of tea, Tati uploaded a twoscore-minute video titled, "Breaking My Silence..." to her channel. A twelvemonth later on the fact, she defendant YouTubers Shane Dawson (who is facing his own slew of controversies at the moment) and Jeffree Star for influencing her to make the viral video, "Bye Sis."
"I fabricated [the video] every bit a result of all the poisonous lies that were fed to me by Shane Dawson and Jeffree Star," Tati claimed. "Believing those lies and letting myself be gaslit into making that video is i of the biggest regrets of my life. The data they were giving me was terrifying. I was told in that location were a lot of victims that were going to come forward."
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Over the course of the video, Tati details how the pair of YouTubers were "bitterly jealous of James' success," and conspired to cancel him. "Dorsum in 2019, Jeffree started talking a lot more crap about James Charles than usual," she recalled. "It seemed that doing so had become his biggest obsession. It started with him telling me right earlier filming our collab together for James Charles' channel that James Charles actually didn't want me there, that he had wanted NikkieTutorials instead, but [Jeffree] said he'd had my back."
She continued, "Things further escalated at my birthday. Every time James Charles' back was turned, Jeffree would tell me that James Charles was out of control. He fifty-fifty texted and called me the following morning to apologize for James Charles' behavior and how embarrassed he was for me. As the weeks went by, every time I saw or spoke with Jeffree, information technology seemed to me that James was all he wanted to talk about. He said that James Charles was a monster with many victims."
She said one final batch of accusations, courtesy of Jeffree and Shane, inspired her to mail that viral video back in May. "I was following my heart simply I listened to the wrong people," she tearfully said. Tati said that non only did Shane know about the "Bye Sister" video, but "offered to help edit it, he even offered to design the thumbnail, and assistance championship it." She said that, per legal advice, she won't be sharing receipts that could condemn Jeffree and Shane just yet. "However, there will soon come a solar day where nosotros will exist able to present this evidence and you'll be able to see why it is that we believe Jeffree and Shane are responsible for so much of the harm that has been cost," she said.
Tati also apologized to James, alluding to a behind-the-scenes truce betwixt them. "We compared DMs, texts, and stories of what happened behind the scenes," Tati said. "Nosotros apologized to each other, forgave each other, and agreed to wait patiently until it was right for me to share my story." She likewise apologized to YouTuber Jackie Aina, who previously chosen Jeffree out for "blatantly racist behavior," for not cutting ties with him sooner.
Dawson posted his emotional reaction to the video on Instagram Live, calling Tati "manipulative" and challenge she was "simulated crying."
James tweeted "love u guys" and a heart emoji:
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As of publication, Tati'south video has more than than a million views.
This post will exist updated.
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